Advertisements and How they use Maslow's Hierarchy

Older adverts- 1990’s

I believe this demonstrates the esteem need of Maslow’s Hierarchy.  What initially draws me, and is the crux of this advert, is the reference to the artworks of Andy Warhol, who was one of the most influential figures in 20^th century art. By attaching their products with such an influential figure, the brand (Pepsi) can evoke a sense of admiration for the product. Furthermore, this attachment to such a recognisable figure allows the advert toe be able to connect to a wide audience of possible customers which may make the customers want to be accepted as part of that majority, therefore demonstrating.

Recent Advertisements

This advert clearly shows the self actualisation and esteem needs of  Maslow’s hierarchy.  This is because the advert is trying to promote the army, which connotes the idea of discipline, obedience and respect. These are all qualities, which fall with the need of wanting to be accepted by others, in this case for the qualities you show other soldiers. Furthermore, the tagline of  ‘Be the best’ suggests the idea that you have top be at the top and on top. 

This clearly demonstrates the idea of self-actualisation, which is the fulfilment of reaching your potential.