An introspect into the Walt Disney company.
1) Disney is a Conglomerate
company, which is a very large company that is comprised of subsidiary
companies. It is the most powerful of the Hollywood studios and is a multi
media empire which owns some of the highest grossing media properties
worldwide.
2) Robert ‘Bob’ Allen Iger is the current Chairman and CEO of the Walt Disney Company. He was born in 1951 and succeeded Michael Eisner in 2005 vas the CEO of Walt Disney. He has an annual Salary of roughly $44.9 million.
3) Disney has 4 main businesses in their company, these are:
2) Robert ‘Bob’ Allen Iger is the current Chairman and CEO of the Walt Disney Company. He was born in 1951 and succeeded Michael Eisner in 2005 vas the CEO of Walt Disney. He has an annual Salary of roughly $44.9 million.
3) Disney has 4 main businesses in their company, these are:
·
Walt Disney Studios- Founded
in 1923, this is the segment of the company which is responsible for the production
and distribution of the films. In 2017 alone, this segment generated aan income
of $8.38 billion and is considered one of the big ‘6’ Hollywood films studios.
· Media Networks- This sector generates the highest average income with $23.5 billion being made in 2017 alone. It is also the sectors which contains the companies cable channels, television networks and various television production and distribution companies. Some notable subsidiaries are the ABC network, Disney channel, ESPN and A&E.
· Walt Disney Parks and Resorts- This segment is responsible for the management of the various Disney resorts and parks located across the globe. It is a profitable sector as it produces the 2nd highest press revenue with it generating $18.42 billion in 2017.
· Consumer Products- This segment of the Walt Disney company deals with the interaction between the Disney company and the consumers who they target. The Disney store and Disney Digital Network are part of this segment as they both focus on selling and advertising Disney products to the mass demographic. It produces the least amount of revenue but is still substantial with it generating $4.83 billion in 2017.
4) The integration of Marvel into the Disney company has been swift and successful and allows for Disney to introduce thousands of new characters into its future ventures. An example of how this exchange has been successful is the synergy between Marvel ,and thus Disney, and 'Tron' and the NBA. The company has utilised the Marvel property to create various posters and comic book styled covers for both the 'Tron Legacy' movie and various NBA teams. This resulted in a successful cross promotion between the various media properties, increasing the relevancy of all those involved.
5) One of Disney’s most beneficial subsidiary companies is Lucasfilms, which owns both the Indiana Jones and Star wars franchises. These are incredibly popular film franchises, both being heralded as classics and thus provide a very profitable market. In 2015 alone, Disney made $ 2.066 billion from Star wars; the force awakens. Furthermore, in 2017, Disney made it’s money back from Lucas film as the latest Star wars films (the Last jedi) brought the total income of the newest Star wars films to $4.08 billion.
· Media Networks- This sector generates the highest average income with $23.5 billion being made in 2017 alone. It is also the sectors which contains the companies cable channels, television networks and various television production and distribution companies. Some notable subsidiaries are the ABC network, Disney channel, ESPN and A&E.
· Walt Disney Parks and Resorts- This segment is responsible for the management of the various Disney resorts and parks located across the globe. It is a profitable sector as it produces the 2nd highest press revenue with it generating $18.42 billion in 2017.
· Consumer Products- This segment of the Walt Disney company deals with the interaction between the Disney company and the consumers who they target. The Disney store and Disney Digital Network are part of this segment as they both focus on selling and advertising Disney products to the mass demographic. It produces the least amount of revenue but is still substantial with it generating $4.83 billion in 2017.
4) The integration of Marvel into the Disney company has been swift and successful and allows for Disney to introduce thousands of new characters into its future ventures. An example of how this exchange has been successful is the synergy between Marvel ,and thus Disney, and 'Tron' and the NBA. The company has utilised the Marvel property to create various posters and comic book styled covers for both the 'Tron Legacy' movie and various NBA teams. This resulted in a successful cross promotion between the various media properties, increasing the relevancy of all those involved.
5) One of Disney’s most beneficial subsidiary companies is Lucasfilms, which owns both the Indiana Jones and Star wars franchises. These are incredibly popular film franchises, both being heralded as classics and thus provide a very profitable market. In 2015 alone, Disney made $ 2.066 billion from Star wars; the force awakens. Furthermore, in 2017, Disney made it’s money back from Lucas film as the latest Star wars films (the Last jedi) brought the total income of the newest Star wars films to $4.08 billion.
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